As we head into another pitch for Grass Shack Events & Media I was thumbing through one of the bibles of meeting and event production: Meeting Architecture and thinking in the 10 years we have been in business I can count on one hand how many times a Meeting Architect has been appointed. As meeting budgets shrink and become so much more important to business survival and growth, we as an indusrty should embrace using it. Meeting Architecture just means someone who has the meeting objectives in the Learning, Networking and Motivation of participants directed to influencing behaviour, leading to impact and improved ROI. The book Meeting Architecture should be required reading for anyone who puts on an event.
Click here now! —–>Source:
Like an architect that helps the house owner to build a house, a meeting architect helps the meeting owner to build a meeting in four phases:
1 Identifying the meeting objectives: expressed known objectives and the non-expressed potential objectives.
2 Designing the meeting based on those objectives using Conceptual, Human, Artistic, Technical and technology tools. (formats, conceptual and practical building blocks),
3 Executing the meeting: producing and making sure all is done according to plan and budget
4 Assessing the measured end results and reporting (evaluation and measuring of meeting results up to level 5 ROI).
(Hopefully we can get another interview with Maarten at the upcoming PCMA event)
